: "As affiliates we are paid to promote a product, usually attached to a brand. That brand may be a minor or major factor in our success. For instance when dealing with consumer electronics, brand is everything. People want to buy what they trust and many search specifically for a brand, product I.D or product name. This can be very tricky for affiliates who want to capture these opportunities via Google or Yahoo. Currently Yahoo does not allow anyone other than the trademark brand owner to place ads, while Google allows bidding on trademarks but won't let a trademarked brand name be used in ad copy."Mutap.com comment:
Branding should be of major concern for any affiliate online business as you might take advantage of strong brands or struggle to promote smaller brands or non-branded affiliate products and services. There, of course you could expect much better returns, branding is therefore worth the effort of strategic positioning of your affiliate business... Comments, experience welcome.